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VCCP Health, Langland, Saatchi & Saatchi Health and Woolley Pau Gyro share the spoils at the PM awards

calcichew

A broad spread of successful agencies this year saw VCCP walk away with three wins (for Copaxone), while Langland, Saatchi & Saatchi Health and woolley pau gyro each celebrated two wins. (Langland for Humira for Abbvie and I did this with IDIS for IDIS, Saatchi & Saatchi Health for Safety Products & Services for Becton, Dickinson & Company and Crestor for AstraZeneca and woolley pau gyro for Teva Respiratory for TEVA Europe and BuTrans Buprenorphine Matrix Patch for Napp.)

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On the client side, Takeda had most nominations at 14, and walked away with one win (Calcichew D3 Forte/Caplet by Swordfish Advertising), three highly commended and four commended awards from three different agencies. TEVA had 11 nominations with two agencies and received four wins (Teva Respiratory by woolley pau gyro and Copaxone by VCCP Health), two highly commended and three commended. Astellas had eight nominations working with three different agencies and took home two highly commended and one commended and there were seven nominations for Sanofi Pasteur MSD – resulting in one win (Let’s Talk Flu (Nurse) by Bedgebury Communications) and three commended awards.

The coveted Geoff Brook Innovation Award went to Frontera London for the campaign Lung Clock for Quit, with Langland securing a highly commended in the same category for ACOUSTICS Clinical Study for Roche and Dice Medical Communications a commended for Tysabri & Avonex for Biogen Idec.

OPEN LEC won the Service Industry Award for LUTS Video with a highly commended for Orphan Europe (The Personal Touch) for nitrogen and commended going to Open the HUG Box for HUG Advertising and Seed Bomb for Cherry.

Even with multiple entries for some campaigns and companies, the judges’ quality measures held firm and Copaxone for TEVA by VCCP was the only campaign to secure three wins.

Further, there were only three individual campaigns securing more than three nominations: XTANDI for Astellas by VCCP had six nominations and took home a commended; Let’s Talk Flu for Sanofi Pasteur MSD by Bedgebury secured five nominations of which there was one commended and a winner and Calcichew D3 Forte/ Caplet for Takeda by Swordfish was nominated four times, going on to receive four commended and one winning awards.

Comments Neil Smith, PM Society Advertising Awards chairman and head of creative copy at Solaris Health: “More than just a ceremony, the PM Society Advertising Awards remains the only opportunity, annually, to see the best of the best in this key aspect of marketing communications, with the entrants’ exhibition and categories judged by peers, industry and healthcare professionals. Entries into the Patient Information Campaign category were particularly high this year, maybe suggesting an industry trend towards improving patient communications, ultimately to drive better patient outcomes.”

Now in its 28th year, the PM Society Advertising Awards remain an unparalleled opportunity to view campaigns from the best of the best in 2013 in the entrants’ exhibition, as well as lunch and networking opportunities. For the first time this year, The PM Society Awards were preceded by an educational pre-event, where there was lively debate by ABPI, industry and NHS speakers and the audience of over 60 on the motion: Industry and the NHS: Market Access & Marketing – can promotion and partnership co-exist? The augmented programme meant that delegates going on to the Awards enjoyed the latest insights into the environment facing healthcare marketers today, before going on the exhibition and awards of some of the best advertising solutions of last year.

teva-respiratory


PRINT AWARDS
Craft Award for Detailing Aid
Winner Infanrix hexa GSK Havas Life Medicom
Commended Let’s Talk Flu Sanofi Pasteur MSD Bedgebury Communications
Nominated Calcichew D3 Forte/Caplet Takeda Swordfish Advertising
Nominated XTANDI Astellas VCCP Health
Craft Award for Brand
Communications
Winner Teva Respiratory Teva Europe woolley pau gyro
Highly Commended I did this with Idis IDIS Langland
Nominated The Personal Touch Orphan Europe nitrogen
Craft Award for HCP DM
Winner Humira AbbVie Langland
Commended Calcichew  D3 Forte/Caplet Takeda Swordfish Advertising
Commended Dovobet Gel LEO Langland
Nominated Betaferon Bayer Langland
Nominated Simply4Doctors AstraZeneca nitrogen
Target Award for HCP DM
1st – Winner Aveeno (Spring) Johnson & Johnson Concentric Advertising London
2nd – Highly Commended Dovobet Gel LEO Langland
3rd – Commended Zoely MSD Halesway
4th – Nominated Aveeno (Oil) Johnson & Johnson Concentric Advertising London
5th – Nominated Humira AbbVie Langland
DIGITAL AWARDS
Craft Award for Digital Interactive
Winner Onglyza Bristol-Myers
Squibb/AstraZeneca
Alliance
Ogilvy DigitalHealth
Highly Commended Betmiga and Vesomni Astellas emotive
Nominated Absorb Abbott Vascular Halesway
Nominated Incivo Janssen HAVAS LYNX
Craft Award for Film & Animation
Winner Erbitux Merck Serono McCann Health
Highly Commended Benlysta GSK Ogilvy Healthworld UK
Highly Commended The Boy I Used to Know Takeda Real Science Communications
Commended Dovobet LEO Langland
Commended IDIS (Yang’s Story) IDIS Langland
Nominated Lundbeck (See Bipolar in a New Light) Lundbeck VCCP Health
Nominated Teva Respiratory (Make it human) Teva Respiratory woolley pau gyro/Breakfast of
Champions
Craft Award for Digital Sales Aid
Winner Safety Products & Services Becton, Dickinson &
Company
Saatchi & Saatchi Health
Commended QVAR Easi-Breathe Teva UK Woolley Pau Gyro
Nominated Elvanse Shire Pharmaceuticals McCann Manchester/nitrogen
Nominated XTANDI Astellas VCCP Health
Craft Award for Digital Campaign
Winner Incivo Janssen HAVAS LYNX
Highly Commended Advagraf Astellas Langland
Nominated XTANDI Astellas VCCP Health
CAMPAIGN AWARDS
Craft Award for Secondary Care
Campaign
Winner Copaxone TEVA VCCP Health
Commended Calcichew D3 Forte/Caplet Takeda Swordfish Advertising
Commended XTANDI Astellas VCCP Health
Nominated The Personal Touch Orphan Europe nitrogen
Craft Award for Primary Care
Campaign
Winner Calcichew D3 Forte/Caplet Takeda Swordfish Advertising
Commended Dovobet LEO Langland
Commended QVAR Easi-Breathe Teva UK woolley pau gyro
Nominated Similac Alimentum Abbott Nutrition Langland
Craft Award for Patient Information Campaign
Winner The trouble with dragons Shire Pharmaceuticals McCann Manchester
Highly Commended ACOUSTICS Clinical Study Roche Langland
Highly Commended Asthma Clinical Study Synexus Langland
Highly Commended Mepilex/Mepitel Molnlycke MEDIKIDZ
Nominated The Impossible Hug Bliss Langland
Nominated XTANDI Astellas VCCP Health
Craft Award for International Core Campaign
Winner Copaxone TEVA VCCP Health
Highly Commended Ensure Plus Advance Abbott Nutrition Langland
Highly Commended Teva Respiratory Teva Europe woolley pau gyro
Nominated ALK Allergy Portfolio ALK Langland
Nominated XTANDI Astellas VCCP Health
Service Industry Award
Winner LUTS Video OPEN LEC
Highly Commended Orphan Europe (The Personal Touch) nitrogen
Commended Open the HUG box HUG Advertising
Commended Seed Bomb Cherry
Nominated Recruitment Advertisements Frontera London
Geoff Brook Innovation Award
Winner Lung Clock Quit Frontera London
Highly Commended ACOUSTICS Clinical Study Roche Langland
Commended Tysabri & Avonex Biogen Idec Dice Medical Communications
Nominated Onglyza Bristol-Myers
Squibb/AstraZeneca
Alliance
Ogilvy DigitalHealth
Nominated Interactive Booth Experience at ESC
2013
AstraZeneca WRG Creative Communications
PRESS AWARDS
Craft Award for Secondary Care
Advertisement
Winner Copaxone (Hiking) TEVA VCCP Health
Highly Commended Calcichew D3 Forte (PO Tower) Takeda Swordfish Advertising
Commended Copaxone (Working) TEVA VCCP Health
Nominated Copaxone (Cycling) TEVA VCCP Health
Nominated Prostap DCS Takeda PAN
Target Award for Secondary Care
Advertisement
1st – Winner DigiFab BTG Cherry
2nd – Highly Commended SIR-Spheres Sirtex Hanson Zandi Advertising
3rd – Commended Flu Vaccine Sanofi Pasteur MSD Bedgebury Communications
4th – Commended Cow & Gate Growing Up Milk Danone Swordfish Advertising
Nominated Treatment Individualisation Shire Pharmaceuticals McCann Manchester
Nominated Calcichew D3 Caplet (Moped) Takeda Swordfish Advertising
Craft Award for Journal
Advertisement Campaign
Joint Winner Crestor AstraZeneca Saatchi & Saatchi Health
Joint Winner I did this with Idis IDIS Langland
Highly Commended Copaxone TEVA VCCP Health
Commended Pabrinex Archimedes ICC Lowe London
Nominated Let’s Talk Flu Sanofi Pasteur MSD Bedgebury Communications
Craft Award  for Primary Care
Advertisement
Winner BuTrans Buprenorphine Matrix
Patch
Napp woolley pau gyro
Highly Commended Prostap DCS Takeda PAN
Commended Calcichew D3 Caplet (Moped) Takeda Swordfish Advertising
Commended Calcichew De Forte (PO Tower) Takeda Swordfish Advertising
Nominated Let’s Talk Flu (Battle Tactics) Sanofi Pasteur MSD Bedgebury Communications
Nominated Similac Alimentum (Arthur) Abbott Nutrition Langland
Nominated Similac Alimentum (Tanoa) Abbott Nutrition Langland
Target Award for Primary Care
Advertisement
1st- Winner Let’s Talk Flu (Nurse) Sanofi Pasteur MSD Bedgebury Communications
2nd- Highly Commended Diprobase MSD Halesway
3rd- Commended BuTrans Buprenorphine Matrix Patch Napp woolley pau gyro
4th -Commended Gardasil Sanofi Pasteur MSD Bedgebury Communications
5th- Nominated Prostap DCS Takeda PAN
6th -Nominated Calcichew D3 Caplet (Moped) Takeda Swordfish Advertising
7th -Nominated Calcichew D3 Forte (PO Tower) Takeda Swordfish Advertising
8th -Nominated Let’s Talk Flu (Battle Tactics) Sanofi Pasteur MSD Bedgebury Communications