CDM London have appointed Phil Bartlett as Managing Director, opening a new chapter at the London agency
This follows the recruitment of Oliver Caporn as Creative Director in Q4 2013, and reflects a rejuvenation that aims to put London alongside New York as the driving forces of The CDM Group.
“CDM London is uniquely important to our success as a global network,” says Eric Berkeley, Managing Partner and Director of Global Operations for The CDM Group. “And we believe Phil’s experience and leadership will help us to achieve our ambitions as well as the ambitions of our local, pan-European and global clientele.
Phil spent the last 5 years at McCann Health, before which he was a key part of the team which built Saatchi & Saatchi Healthcare.
Phil tells Advertising Health a little more about his new role.
AH: Why have you chosen to move to CDM?
Because Right now a lot of people’s first question about us is “who are CDM?” and that’s crazy when you consider that CDM New York is one of the biggest and most respected agency on the planet. At previous agencies I’ve always thought that if CDM London gets some strong leadership and momentum they could really shake things up – I’m here to make that happen.
AH: What are you focusing on in your new role?
My focus is firstly giving the agency some renewed energy, direction and purpose, ensuring the long-established CDM values (Substance, Style, Conviction and Grace) flow through everything we do. My track record is in creating the right environment for talent to shine, and that’s exactly what’s needed at CDM London.
AH: And what is the key area for CDM London to work on?
Reputation, reputation, reputation. I still believe great agencies are built on great work, and that means great people. Olly Caporn (CD from Q3 2014) has 4 years of pharma and 25 of consumer advertising under his belt, so him joining was a huge step in ensuring our creative product is right up with the best – now it feels like we have all the pieces in place to make our mark. As we continue to grow, it’s going to be about finding, attracting and nurturing real talent from around the industry who want to be part of building something formidable; people with a passionate point of view about the industry and our clients’ businesses. Simple, really!