Brand consultancy, The Partners, has appointed award-winning Creative Director Peter Henshaw to lead the creative offer for the agency’s Health Team.
Peter will lead global relationships with Novo Nordisk, AstraZeneca, The International Aids Society among others.
With 20 years’ experience in branding and advertising specialising in behaviour change, Peter, who most recently worked as a Creative Director at InVentive Europe, has led a wealth of global projects. Peter has advised government departments, pharmaceutical companies and the food and drinks industry on healthcare communications. He has broad industry experience spanning branding, advertising, pure digital production and social media strategy, and has previously delivered integrated projects for high-profiled health and pharmaceutical clients, including Johnson & Johnson, Boehringer Ingelheim, Novo Nordisk, Roche and Pfizer.
Peter’s appointment comes at an exciting time for The Partners “As the pharma and health industry becomes more competitive and faces increasing challenges, we believe brand and creativity has the power to play a bigger role than it currently does. I am confident that Peter has the insight, creativity and expertise needed to be a key driver in growing our client’s brands, helping build the lasting emotional connections with people that ultimately drive changes in behaviour,” said Margaret Wolhuter, Managing Director, The Partners Health.
“Over the past 30 years The Partners have created a phenomenal reputation for creative and strategic excellence. That is the foundation from which the Partners Health has been built,” Henshaw explains.
“We have a joint ambition in setting a new standard of creativity in Health. The Partners Health is a story waiting to be told. I am privileged to be joining such an amazing team, and am looking forward to helping shape the agency, developing ground-breaking work and making a real difference in the industry.”
Peter is also a judge of international creativity and advertising, and has been on the Grand Jury of Cannes Lions and New York Festivals.