Alliance Capitalizes on Strengths of Two Independent Life Science Agency Powerhouses
Intouch Solutions, a leading U.S.-based integrated marketing agency, and Healthware International, a top-ranked global communications and innovation agency, have signed a definitive agreement to share ownership of a new joint venture, which will serve the needs of life science clients worldwide. Combining the collective expertise of both organizations creates a unique, independent, and fully integrated offering that provides life science clients with expanded services and true global reach.
The two agencies currently comprise eight offices with 800 employees worldwide, and collectively provide a range of services, including:
- Creative, brand, and multi-channel marketing strategy
- Innovation services
- Enterprise marketing and technology
- Digital transformation and business solution development
Clients will have full access to the complete resources of both parent companies.
“Refreshingly, this is not ‘network as usual,’” said Intouch Solutions CEO Faruk Capan. “We’ve designed the joint venture to represent a nimble, healthy alternative to the old-school global agency networks,” he said. “The alliance helps clients bring U.S. and global communications strategies together the right way – strategies that are innovative, data-driven, and deliver a best-in-class customer experience.”
“Healthware and Intouch hold a similar digital-centric heritage and also a shared vision for the future,” said Roberto Ascione, CEO of Healthware International. “This alliance brings together two companies that are culturally aligned, geographically complimentary, and – most of all – share a history of pushing the leading edge in life science communications and digital transformation.”
The business will legally be known as Intouch Solutions International™ and will be managed by Ariel Salmang, managing director of Intouch Solutions’ London operation. Terms of the deal were not disclosed.