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Andy Hayley and Dick Dunford launch new agency- Loooped


Loooped is a health, wellness and lifestyle creative engagement agency. The offer is total integration; aligning patient, customer and internal stakeholder marketing services disciplines. Loooped offers global and domestic clients the opportunity to effect lasting change, by looking beyond siloed marketing.

The three o’s represent the triple connectivity which underpins Loooped’s company philosophy to keep clients’ brands ‘in the loop’ through a human connection or real affinity between people, the brand and the idea itself.

The founders of Loooped are both from creative agency TBWA\Paling Walters. Andy, former Managing Director and Dick, former Executive Creative Director launch Loooped today.

‘Clients often tell us stories of weighty, expensive and time consuming ‘strategy’ documents with limited tangible application,’ says Andy. ‘There is a real opportunity to seamlessly deliver ‘big ideas’ that engage more effectively. That’s why Loooped joins everything together.’

Dick says: ‘Our mission is to ensure Loooped delivers lasting change by developing creative engagement that actually changes behaviour. Creativity is no longer defined by words and pictures alone, but by how brands behave and align across every touch-point.’

Andy has a background in health and pharmaceuticals with strong expertise in global brand planning, including, most recently as a Global Lead on Omnicom’s Pfizer business.

Dick has been the award-winning creative lead for consumer and healthcare companies including Sky, Royal Mail, British Airways, LG, Nissan, Canon, Prudential, The Army, as well as Pfizer, Roche and Galderma.

Loooped is part of digitally-focused insight and communications group Creston plc and has offices at Creston’s headquarters in Soho, the health division’s offices in Richmond, and plans to open a US office in New York. The two founding partners report to Creston’s Head of the Health division, Catherine Warne.

‘As a group of health specialist companies, we have had great experiences collaborating with Dick and Andy in their previous roles through joint clients,’ says Catherine. ‘Our culture of collaboration and entrepreneurialism provides the perfect environment for growth. It’s a perfect fit, the Loooped approach will bring fresh thinking and new deliverables to our Creston Health offering, totally complementing our existing agencies.’

Andy and Dick finish off by saying: ‘Anyone that knows us has experienced our passion about the ubiquitous nature of health. We are excited to launch Loooped and work with like-minded people to create lasting change.’

Follow Loooped developments on twitter @Loooped_London

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