Advertising Health on FacebookAdvertising Health on FacebookAdvertising Health on TwitterAdvertising Health on TwitterFollow Advertising Health on Linked InFollow Advertising Health on Linked InInstagramInstagramPodcastsPodcasts
Sections

Advertising Health | Healthcare Advertising agency news and gossip

Ad of the Week – Touchable Ink

touchable_ink

JWT Bangkok, together with Samsung and Thailand Association of the Blind have worked with a chemistry professor at Thammasat University to develop Touchable Ink, a project in which laser printers are able to print braille-embossed documents.

The Touchable Ink, still in its early days, involves a chemical process to adding embossing powder to the laser printing ink. Users just replace their ink cartridge with the Touchable Ink cartridge, change the selected document to braille font type, print out and heat it with normal household heating devices like microwave or hair dryer. This special ink will dilate and give an embossed effect, just like it’s printed out from the braille embosser. The project, promoted as part of Samsung’s approach to accelerating discoveries and possibilities, has won Grand Prix awards for Design, Healthcare and Innovation at Spikes Asia 2016.

touchable-ink-brailletouchable-ink_photo-7-e1461294598474

The first test on printed papers with touchable ink have been done with the selected visually impaired samplings from Thailand Association of Blind. More than 90% of them said it’s readable and no different from braille embosser’s one. With this innovation, they said it will help improve their quality of living since they can be independent and live on their own freely, no need to wait for help from others.