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2016 Creative Floor Healthcare Awards – Winners Announced!

FCB Health win most Awarded Network and GSK win Best Healthcare Company Award at The Creative Floor Healthcare Awards 2016

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LONDON, 15 July, 2016 – The Creative Floor Healthcare Awards, celebrated the world’s best creative work, agency talent and clients, in Shoreditch London yesterday. Only in its 3rd year it has now become bigger (in entries) than the Communique Awards, PM Awards, PM Digital Awards and IPA Best of Health Awards – combined.

It continues to be the only health and wellness award show in the world to donate a percentage of profits to help greater diversity and help untapped talent break into the healthcare communications industry. Winners of the awards decide how the money is spent.

Shaheed Peera, Founder said: “With less than 50% of categories awarded this year, everyone who made it to the finals should be extremely proud of themselves. I’d like to thank our judges for all their hard work. The winning work is truly remarkable. I have no doubt it will inspire the pharmaceutical industry to see what can be achieved with everyday bread and butter briefs.”

 

THE WINNERS:

 

PATIENT AND CONSUMER

 

AMBIENT / EVENT

Area23 – Hero Gene

 

ANIMATION / ANY MEDIUM

Publicis Life Brands Resolute – Peter’s story

 

BEST DIGITAL TACTIC

DDB Remedy – EXCEDRIN

 

BEST SMARTPHONE APP

TBWA London – Captain Aquafresh Brush time

M&C Saatchi London – Change for Life

 

COPYWRITING ANY MEDIUM

FCB Health – Blood Equality

 

MIXED MEDIA

GSW – Sexy Men of Technology

The Bloc – Caregivers Speak up 

 

POSTER CAMPAIGN

Saatchi & Saatchi Wellness – Going Hungry Stinks

 

POSTER INDIVIDUAL

Area23 – Bayer/The Movember project – The Clamp

 

PRESS INDIVIDUAL

Sorento Healthcare Communications – Novartis

 

PRESS CAMPAIGN 

Area23 – Melonoma Monsters

 

SOCIAL MEDIA

Digitas Health LifeBrands – Wear Yellow for Seth

 

WEBSITE

Abelson Taylor – Ultrashape

The Bloc – Caregivers Speak up

 

HEALTHCARE PROFESSIONAL

 

ANIMATION

McCann Echo – Introducing a tough Topical Animation

Langland – Jinarc MOA

 

BEST DIGITAL TACTIC

GSW Advertising – Journey Connections

 

COPYWRITING

Publicis Life Brands Resolute – Xolair Slam Poetry

 

DIRECT MAIL

Area23 – Wear ’n Wash Tattoos Direct Mailer

 

EXHIBITIONS

CDM – Boring Stand

 

FILM CAMPAIGN

Publicis Life Brands Resolute – Xolair Slam Poetry

 

FILM INDIVIDUAL

Publicis Life Brands Resolute – If you could see his future

McCann Health Sydney – Cate

 

ILLUSTRATION

Area23 – A thousand words about NTM

 

MIXED MEDIA

McCann Echo – Introducing a tough new topical

 

PRESS CAMPAIGN

Area23 – A thousand words about NTM

 

SYMPOSIUM 

Area23 – N=You, A Social Experiment in Empathy

 

 

BUSINESS TO BUSINESS

 

Self promotional – Campaign 

Wellmark – Email Footers

Concentric Health Experience – The Health Fix

GSW Advertising – Speak People Experiment

The Bloc – Little Block Book

 

BEST  OF THE BEST

 

BEST CREATIVE

McCann Torre Lazur – Heather Canova

 

BEST HEALTHCARE COMPANY 

GSK

 

BEST YOUNG TALENT 

TBWA/PW Cathy Crocker

 

BEST CLIENT

NEON – Tania Talman, United Therapeutics Oncology

CONCENTRIC HEALTH EXPERIENCE – Otsuka / Lundbeck

 

MOST AWARDED NETWORK

FCB Health

 

To see all 2016 Winners please visit: http://thecreativefloor.com/awards

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About The Creative Floor

The Creative Floor Healthcare Awards was founded in 2014 by Shaheed Peera. The vision was to help change the way award shows are run. Not only do the awards celebrate world-class creativity but they also awards agency talent (various roles), clients and healthcare companies.

A proportion of profits raised are put towards helping more diversity an untapped talent into health and wellness communication agencies. In two years the Talent Fund has raised over £20,000. Winners of the show decide who gets the money.

The Creative Floor has sponsored various free talks to students and has partnerships with The School of Communication Arts 2.0. The Ideas Foundation, Young Creative Council, Single Creatives, Nabs and Central St. Martins.

Follow The Creative Floor Awards on Twitter